Milton Glaser Critiques Modern Beer Art
Around the web - by Open Journal
New York graphic design legend Milton Glaser, the man behind the city’s iconic I Love NY logo and also designed the Brooklyn Brewery identity, critiques the design and branding of a collection of craft brewers’ beers. “The one thing you don’t want to look like is Budweiser,” Glaser says. “This creates a paradox: How do you deliberately create the illusion of not knowing what you’re doing when you actually do?”
Source: New York Times Magazine
Read it: Here
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